Amazon Fresh entices customers with Tesco price-match promise

Amazon Fresh becomes latest supermarket to freeze or match grocery prices amid a growing cost of living crisis

Amazon’s grocery arm is to take on Tesco with a new price match promise as it becomes the latest retail giant to pledge it will keep prices low for customers amid the cost of living crisis.

Amazon Fresh will start its Tesco Clubcard Price Match campaign on Monday, matching and freezing hundreds of prices in line with discounts by the supermarket giant.

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