China’s Lipstick King reappears, months after Tiananmen ‘tank cake’ row

Celebrity livestreamer Li Jiaqi returns to screen after nearly four months of silence following a broadcast showcasing a tank-shaped dessert

China’s leading shopping livestreamer, Li Jiaqi, has returned to online commerce platforms almost four months after his feed was suddenly cut, which viewers suspected was linked to the errant appearance of a tank-shaped cake.

Li, also known as the Lipstick King for his ability to move huge amounts of product on his sales channels, briefly appeared on Alibaba Group’s Taobao marketplace on Tuesday evening.

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