LV= takeover: Bain says customers will receive ‘significant benefits’

US private equity group attempts to counter concerns over $530m bid for UK mutual insurer

The US private equity group Bain Capital has insisted that LV= customers will “receive significant financial benefits” as it tried to counter growing concerns over its proposed £530m takeover of the mutual insurer.

In a statement circulated on Monday morning, Bain insisted that it was “committed to the long-term growth and success” of LV=, originally known as Liverpool Victoria, by growing its customer base, reclaiming its position as one of the top three life insurers, and increasing the reach of its equity release mortgage product.

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