Wessex Water’s TV ad banned for omitting sewage record

Wessex Water’s TV ad banned for omitting sewage record

Advert trumpeting storm overflow plans should have disclosed past environmental harms, says ASA

A Wessex Water TV advert about its plans to tackle storm overflows has been banned as misleading because it omitted key information about its record on sewage pollution.

The Advertising Standards Agency investigated after receiving a complaint about the ad for the supplier, which provides water to 1.4 million customers and sewerage services to 2.9 million people in the south-west of England.

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