Asda makes cheapest food pledge after pressure from Jack Monroe

Anti-poverty campaigner says low-income shoppers could not always find its lowest price ranges

The supermarket chain Asda has committed to making its cheapest food ranges more widely available, after the anti-poverty campaigner Jack Monroe raised concerns that low-income shoppers were facing price increases because they could no longer get hold of them.

The retailer said it had taken onboard Monroe’s comments and would stock its full Smart Price and Farm Stores ranges in all 581 food stores and online, increasing the number of customers who have access to the products.

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