Failure to appeal to millennials ‘existential’ challenge to Tory party, Sunak warned

Research among young voters found nearly two-thirds said Conservatives deserved to lose next election

The Conservatives’ failure to win over young voters poses an “existential” challenge to the party, Rishi Sunak has been warned, as new polling found nearly two-thirds of millennials said it deserves to lose the next election.

Research from the centre-right thinktank Onward found that millennials – which it defined as those aged 25 to 40 – think the Tories are dishonest, incompetent and out of touch. Yet despite this, it said there was hope younger voters could be attracted back to the party.

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