John Lewis Christmas ad featuring teen alien to crash-land on TV screens

Retailer launches ad a week earlier than usual after surge in online searches for festive products

• Unexpected Guest: this alien girl is here to ravage our planet!

John Lewis is returning to a tried-and-tested formula of unusual friends sharing Christmas for this year’s festive ad, with an alien stepping in where a dragon, penguin and monster under the bed have gone before.

For more than a decade John Lewis’s festive ad has become a big annual TV moment that kicks off the Christmas shopping season. This year it has launched a week earlier than usual after a rise in searches for Christmas products on the department store’s websites, as shoppers try to dodge supply problems in the run-up to the big day.

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