Labour needs more ‘coherent narrative’ to win next election, Starmer told

Exclusive: Labour Together leader calls for ‘laser-sharp focus’ on voters and for party’s priorities to be made clear

Keir Starmer has been urged to get Labour on a general election footing with a “laser-sharp” focus on wooing voters with a small number of key pledges that demonstrate the party’s priorities rather than a sprawling plethora of policies.

With activists gearing up to take on Rishi Sunak’s Conservatives in 2024, a new head of Labour Together – a network of MPs, staffers, members and thinktanks – has been appointed, who believes the party should build a more “coherent narrative”.

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