Lenny Henry criticises TV streamers’ commissioning tactics

Comedian says BBC approach is better as the focus is on the story being pitched rather than whether it will sell

Sir Lenny Henry has criticised the way streaming services commission content, saying: “They want to know if it is going to sell before they think it’s going to be any good.”

The comedian, who has been appearing on TV screens for almost 50 years, thinks the BBC has a better approach to commissioning. He said the broadcaster (“thank God!”) listens to the story that is being pitched and says: “We think this will be quite an interesting story to tell: you should tell that story.”

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