LloydsPharmacy shared customers’ sensitive data for targeted advertising

Exclusive: Investigation finds company passed on information such as purchases of Viagra to TikTok and Facebook

LloydsPharmacy has been sharing customer data on sensitive purchases such as Viagra with TikTok and Facebook in order to feed them information for their targeted advertising systems, an investigation has found.

The high street company is one of hundreds of online chemists found to have been using tiny pieces of computer code that can share personal details with the tech giants – including full names and phone numbers.

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