Love Islanders to be named and shamed for not declaring paid-for posts

Francesca Allen, Jess and Eve Gale and model Jodie Marsh among 122 Instagram influencers publicly sanctioned by watchdog

Social media stars including Jodie Marsh and five ex-Love Islanders including Francesca Allen are to be subjected to a name and shame Instagram campaign by the UK’s advertising watchdog for continuing to flout social media marketing rules.

The Advertising Standards Authority (ASA), which issued a final warning to 122 UK-based Instagram influencers over repeatedly failing to tell followers when they were paid to promote products in posts, has resorted to using the social media platform to highlight their behaviour to users.

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