Match.com ad showing woman carrying out subservient tasks banned for being sexist

TikTok campaign showed woman making sure football was on TV to ‘make him realise I’m a keeper’

A Match.com ad campaign featuring a woman performing subservient tasks for her partner such as making sure that football is on TV, and ensuring there are a fresh towel and socks ready for after his shower has been banned for being sexist.

The dating site ran a campaign on the video-sharing platform TikTok showing clips from a day in the life of a couple. The campaign opened with a voiceover of a woman explaining the tasks she does “that make him realise I’m a keeper”.

Continue reading…

4905

481

Subscribe

Connect with

Login

I allow to create an account

When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.

DisagreeAgree

Notify of

new follow-up comments new replies to my comments

Label

{} [+]

Name*

Email*

Website

I allow to create an account

When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. We also get your email address to automatically create an account for you in our website. Once your account is created, you'll be logged-in to this account.

DisagreeAgree

Label

{} [+]

Name*

Email*

Website

0 Comments

Inline Feedbacks

View all comments