Cumulative losses blamed on ties to Conservative party and changing trends as people work from home
Samantha Cameron’s clothing brand, Cefinn, has just released figures that show cumulative losses amounting to nearly £2.6m as of last October.
The brand, which makes floral dresses regularly worn by the Duchess of Cornwall and midi-skirts favoured by TV royalty Holly Willoughby, is for many inextricably linked to Cameron’s political ties – it is unlikely to be an accident that Sienna Miller wore Cefinn for her role as a disgraced politician’s wife in Anatomy of a Scandal.
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