Wimbledon hoping big data will improve fan experience after pandemic

All England Club teams up with IBM to offer Win Factor toolAlexandra Willis says tech will ‘keep Wimbledon relevant’

Wimbledon is turning to big data to help improve fans’ tennis knowledge, after discovering even ticket holders at the Championships were not aware of most of the players in the game.

Crowds at this year’s tournament – set to return to sold-out levels after the coronavirus pandemic – are to be exposed to more facts and figures which organisers hope will help get them “closer to the sport”. AI-powered stats will seek to better explain the strengths and weaknesses in players’ games but also predict upsets and rising stars, with data built in part from trawling newspaper headlines.

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