Health experts raise concerns over marketing for flavoured oral sachets that can legally be sold to under-18s
Tobacco companies are exploiting a legal loophole to promote flavoured nicotine pouches as a fun and glamorous lifestyle product, including paying young influencers to plug the products online.
The addictive pouches – sachets of nicotine tucked under the lip – are being pushed in Instagram campaigns, at music festivals and at lavish promo parties, the Observer has found.
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