John Lewis targets ‘throwaway’ culture with £1m ideas fund

Department store owner seeks projects that ‘eliminate waste or pollution from the design stage’

The owner of John Lewis and Waitrose will on Monday launch a £1m fund that will channel cash into projects with the potential to end the high street’s “throwaway” culture.

The John Lewis Partnership is inviting academics, charities and start-ups that have ideas with the potential to reduce the environmental impact of the food, clothing and gadgets we buy, to pitch for a share of the money. The fund is aimed at identifying “innovators” that are challenging the industry’s outdated “make … use … throw away” model.

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