First attempt to measure ratings of streaming shows suggests Strictly Come Dancing nearly twice as popular as South Korean hit
Strictly Come Dancing attracted substantially more viewers than Squid Game on British television screens in October, according to the television ratings agency Barb.
The BBC’s celebrity dancing show attracted 10.4 million viewers for its most popular episode that month, against the 5.8 million who watched the brutal final episode of Netflix’s South Korean drama. The figures, which have multiple caveats, come from the first attempt by the UK’s main television ratings business to estimate viewing figures for shows on streaming services.
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