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Underconsumption: Why it’s suddenly cool to use every last drop of shampoo and face cream

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Underconsumption: Why it’s suddenly cool to use every last drop of shampoo and face cream

A new social media trend is rejecting the throwing-away of beauty products before they’ve actually been used. But celebrating something so ordinary only exposes how wasteful many of us have become, writes Olivia Petter

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